On the 28th of the lunar month, we scrub away the dirt; on the 29th, we put up spring couplets.

Use Fai Chun to convey your hopes for the new year, bidding farewell to the old and welcoming the new, letting bad luck depart and good fortune arrive!

There are many theories about the origin of Fai Chun. One is that ancient people hung peach wood boards by their doors to ward off evil, later beginning to write auspicious phrases on them, which eventually evolved into today's Fai Chun customs. Placing "Peace in your coming and going" on the front door wishes the family a smooth life and a safe return home. Common auspicious phrases like "Good health," "Academic progress," and "Good luck and prosperity" are concise yet profound, expressing the most sincere blessings for those around us.

With the changing times, Fai Chun styles have also kept pace with trends, with 3D cards, 3D figurines, and cartoon Fai Chun becoming mainstream. New styles of greetings also incorporate the zodiac, such as "Snakes bring good fortune," "May your horse carry you to success," or "The golden ox brings joy," combining both auspicious meanings and creativity.

Handwritten Fai Chun represents both Hong Kong sentiment and a collective memory; now becoming rare, it is all the more precious. To each their own—whether you prefer the nostalgic or the innovative, what matters most is appreciating the meaning of Fai Chun: the sentiment between people.

In the new year, Heung Kee Coffee wishes everyone a very prosperous Year of the Snake, continued advancement, and good luck at every step!

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Savor Hong Kong's sentiment, continue our collective memories